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10 Black-Owned Baby Brands to Shop This Holiday Season


My Proud Baby wanted to make it easy for you to #buyblack this holiday season. With all the new babies arriving this year, we know your holiday list is long so we wanted to save you time getting your shopping done! Below you can find 10 companies to get all the baby gifts you'll need this holiday season.


These 10 Black-Owned Baby Companies Will Help You Complete Your Holiday Shopping

Cooper Rose Baby

CooperRose hopes to help families find eco-friendly and natural parenting options that will work for their child's journey. CooperRose advocates for cloth diapering, breastfeeding, baby-wearing & eco-parenting in communities that lack support.

What they sell: Cloth diapers, cloth wipes, Khangas (baby carrier), eco-friendly fashion, and nursing pads.

What we love:  You have to check out CooperRose's wool diaper covers. Not only are these SUPER CUTE, they are made from upcycled wool making them fashionable and sustainable.


Rooted Baby Co

The Rooted Baby Co is all about celebrating their roots and Ghanaian culture. They take pride in crafting baby items made from authentic African print fabric and items inspired by our motherland and people.

What they sell: Bibs, bowls, swaddles, teethers, bows, and dolls.

What we love:  Don't leave their site without taking a look at their Mama Africa collection swaddles. We are in love with these three swaddles and know you'll have a hard time choosing your favorite.


Neter Gold

Ntrgld is the brand that asks "why you ashy?" and offers you a solution to the problem. Their baby hair, body, and skin products are created with the best natural ingredients making them perfectly suited for sensitive skin.

What they sell: Soap, hair products, skincare, onsies, tees, and accessories.

What we love:  If you don't know what to get we recommend Amina's Toy Chest Baby Care Box. This box makes the perfect gift and features 3 Ntrgld products that are perfect for newborns.


Darlyng & Co.

Darlyng & Co. helps parents through every step of the journey by offering them peace of mind with their line of over 60 safe and stylish kids products and apparel.  

What they sell: Everything! No, we aren't being lazy, Darlyng offers everything you could need for your baby.

What we love:  The 7- Piece Newborn Gift Set offers a themed collection of matching gifts that will help you knock out a lot of shopping at once. These sets make a great shower gift or holiday presents for babies under 6 months.

Yinibini Baby

Yinibini Baby makes delightful babywear. They have received multiple awards and recognition for their handmade products. They have a storefront in DC and an online shop as well.

What they sell: Handmade baby clothes, bibs, mask, gowns, and accessories.

What we love:  The Lion Romper is adorable and looks super comfortable. Make sure you get your holiday gift orders in early!! Everything is handmade to order and production time is approx. 2 weeks.


Kido is a boutique ran by two parents and artists. Kido is a children's shop with a lot of HEART. They focus on inclusion and representation to help children of all backgrounds learn about other cultures.  


What they sell:  Toys, books, and clothing.

What we love:  We love the Maya The Mermaid Doll. A true black mermaid with a full backstory and even has natural hair! To make it even better when you purchase this gift Kido donates meals to underserved children.


Tiny Toes and Tiaras

Tiny Toes and Tiaras offers a large selection of the finest children's clothing, accessories and gifts. Tiny Toes and Tiaras clothing is made with those hard to find details such as hand smocked embroidery, and appliqués. Designs feature many outfits for portraits, holidays, weddings or special occasions


What they sell: Clothing, accessories, shoes, and upscale/event attire.

What we love:  Their cute sibling sets are a great way to get two gifts at the same time. These outfits come in multiple options and are perfect for twinning siblings.

Tippy Tot Shoes

Tippy Tot makes the most ADORABLE walking shoes and is all about providing quality shoes, with excellent foot support, comfort, and a foundation for healthy feet. They are here to assist baby in their fist steps!


What they sell: Walking shoes, boots, socks, and shoe accessories.

What we love:  We are obsessed with the Buckle T-Strap Mary Jane Walkers. Those little buckles are cute enough to give you baby fever. They are perfect for any little one on your holiday list who is ready for their first steps.

Pretty Please Teethers

Pretty Please Teethers aims to provide you and your teething littles' with some much-needed teething relief while keeping a natural, modern, and minimalist style with their handmade items.


What they sell: Teethers, pacifiers clips, silicone bibs, and snack cups.

What we love:  The Woven Music Rattle would make a perfect holiday gift. Each rattle is handmade and creates its own unique sound.


My Proud Baby

Well we couldn't leave ourselves off the list! Here at My Proud Baby we focus on inclusion and seeking representation of Black babies. Our products are designed to make you and your baby PROUD!


What we sell: Swaddles, nursery posters, and accessories.

What we love: Well obviously we love everything... but we think our Heroes swaddle would make a great gift for the little superhero on your holiday gift list.



For making the commitment to support Black-Owned business this holiday season

Shop Proud

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  • I’m a soon to be GiGi and I will be ordering from these beautiful businesses. I hate I didn’t see these before Christmas!

  • Thank you

  • Thank you so much for this. I will for sure be shopping off this list for Christmas this year.

  • great content


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